GRI-G4  24, 25, 26, 27, SO1
This content was subject to assurance by SGS Italia S.p.A. (14 March 2014).

Commitment toward stakeholders

The Group approach to stakeholder engagement relies on the assumption that the voice of our stakeholders is relevant and potentially useful for the Group’s ability to continuously strengthen its efforts as a global sustainable player.

Our ability to generate value through business choices also depends intrinsically on the effectiveness with which we can listen to and recognize the needs and expectations of those stakeholders who, directly or indirectly, affect the activities of the Group or are influenced by them.

Fiat Group’s activities have an impact on the decisions of a large number of stakeholder categories, both internal and external, including: employees, customers, suppliers, dealers, institutions, trade unions and associations, investors, local communities and their surrounding area. Similarly, the Group's results and activities depend in varying degrees on the behavior, expectations and fulfillment of stakeholder needs.

Acting responsibly therefore means engaging in an ongoing dialogue, both locally and globally, with main Group stakeholders, in order to understand their different needs and expectations.

As the Stakeholder Engagement Guidelines state, the Group "firmly believes that this engagement process, backed by a clear commitment, is a key element for maximizing the opportunities and managing the potential risks affecting our business which could arise from the interaction with the various categories of stakeholders".

Our approach toward stakeholders has evolved over the years in the shape of increasingly sophisticated initiatives. Through its business functions, the Group manages relations with various categories of stakeholders by continually establishing an ongoing dialogue aimed at understanding their expectations and promoting concrete actions that target specific needs and major interests.

Stakeholder interface occurs through many channels, and now, in 2013 the Group added yet another by creating the email address

Assessment of the issues that the Group’s internal stakeholders perceive as most important in the area of sustainability were launched in 2012 and continued throughout the year. A questionnaire was administered to a total of about 70 employees from different units and geographic areas.

In 2013, the Group also took a new approach to interacting with its external stakeholders by organizing three sustainability-focused Engagement Events in Italy, Brazil and the United States.

The goals of these events were:

  • gain greater insight into regional or national differences with regard to sustainability issues
  • increase transparency in the communication of sustainability results and information of interest to stakeholders
  • obtain feedback and ideas on how to address sustainability better and shape it to meet major needs of principal stakeholders.

The dialogue opened in each of these three countries made possible an exchange of opinions, ideas and perspectives of various categories of stakeholders(1) aimed at broadening their horizons in the field of sustainability on today’s and tomorrow’s pressing challenges.

At the meetings, the various participating stakeholder representatives engaged in activities and open discussions, giving them the opportunity to meet and converse freely, contributing to the assessment of:

  • the most significant impacts of Group activities on the entire value chain
  • challenges for a more sustainable mobility and the long-term sustainability commitments they would like the Group to undertake
  • perceived relevance and materiality of various sustainability topics.

(1) These were mainly private customers, fleet customers, dealers, suppliers of materials and services, media, local communities, universities and technical institutes, environmental protection organizations and other foundations, and non-governmental organizations.


The following table shows the main challenges and opportunities that stakeholders believe that the Group should address in the short and long term.

Sustainability focused
Stakeholder Engagement Events

Topics selected
by region
Major cross-cutting themes
that emerged

Turin (Italy)
November 2013
23 participants

  • Promoting a culture of sustainability through partnerships with the world of education and other players
  • Promoting new models of mobility that meet the
    ever-changing requirements of customers and new constraints of urban spaces
  • Developing innovative solutions for sustainable mobility
  • Developing alternative fuels
  • Optimizing fuel consumption and reducing the CO2 emissions of vehicles
  • Road safety and relative social impact
  • Sharing sustainable practices along the supply chain
  • Spreading a culture of sustainability in society

Belo Horizonte (Brazil)
December 2013
25 participants

  • Emphasis on managing end-of-life paroducts 
  • Participation in the development of public policies that improve the quality and accessibility of services

Detroit (US)
January 2014
24 participants

  • Promoting new models of mobility that meet the ever-changing requirements of customers and new constraints of urban spaces

Company commitment

As mentioned in the Group Stakeholder Engagement Guidelines, "as part of its responsibility toward stakeholders, the Group is committed to disclose and consult on the impacts and benefits of its activities and to communicate the development of its programs to the public." For this purpose, the following map of relevant topics for stakeholders is a summary of the main actions taken to respond to the feedback from stakeholders.