In 2013, several initiatives were launched or continued from previous years, aimed at engaging and training personnel on issues concerning health, environmental protection (waste management, water consumption, energy saving) and proper management of workspaces.
The ultimate goal of these initiatives is to make employees fully aware of the need to put healthy and sound habits into practice in the workplace, thus increasing their awareness of responsible behaviors that could also be continued at home.
The Group's various initiatives have been implemented through a number of different communication channels. These included meetings, information disseminated through specific intranet and internet sites and by email, signs in common areas and special events.
In Italy, the ECOffice program was continued for Group employees. The program consists of an online course available on the intranet portal that illustrates the most common energy-related issues in the office and suggests actions that employees can take to significantly reduce their usage. The course offers technical information, tips, links to related topics, a self-assessment test and a suggestions area that is divided into three office equipment categories: PCs, printers and lighting. It also includes a more general module on saving energy and water. In 2013, access to the program was extended to include additional Maserati employees.
Zero Waste to Landfill at Chrysler Group headquarter
The environmental protection initiatives currently under way include the Zero Waste to Landfill program at the Chrysler Group Headquarters and Technology Center in Auburn Hills (US), where more than 14,000 people work. Approximately 1,670 containers were installed for separate waste disposal of plastic, paper, recyclable and organic material. At a special education event, employees participated in a contest to test their level of knowledge about waste disposal, with awards for the best responses. Of a total 8,358 tons of waste generated at the Auburn Hills complex during 2013, zero waste was disposed of via landfill.
Converting an existing industrial site into an office complex in Italy
In 2013, the Group began a major project to convert an abandoned 42,000 m2 industrial site in Turin (Italy) into offices. The energy performance specifications of the new structure are superior to existing regulations and, starting in 2014, the site will house approximately 1,600 employees that are currently located at multiple sites around the city. Beginning with the design phase, particular attention was given to the ability of the building’s outer shell to adapt to seasonal variations in climate, optimizing ventilation systems and natural lighting, as well as using advanced technologies to limit thermal dispersion.
From an environmental point of view, the primary benefits of renovating an existing building rather than building a new structure are:
- reuse of existing industrial site
- significant reduction in the generation of waste due to preservation of the building’s external structure
- minimization of new building materials to avoid the consequent impact to production and transportation
- conservation of latent energy of materials in the existing structure.
An analysis during the design phase was completed using established standards. The results showed that maintaining the existing structure and materials to transform the building saved energy and cut emissions significantly, compared to a demolition and rebuild.
The parameters considered were:
- Global Warming Potential 100, i.e., the contribution to global warming produced over 100 years expressed in tons of CO2 equivalent and calculated based on the contribution to emissions of each element and material present in the building (existing and planned). Preserving the original structure saved about 7,600 tons CO2e.
- PEI, or Primary Energy Intensity, which represents the total energy consumed during the entire life cycle of a product from the extraction of the raw materials up to its demolition and disposal. Preserving the original structure saved about 89 terajoule
- AP, or Acidification Potential, which represents the potential to form acid rain and is linked to the emission of specific airborne acidifying substances, such as nitrogen oxides and sulfur oxides. Preserving the original structure saved about 925 tons SO2e.
Another tangible sign of the project’s responsible approach was the use of recyclable materials for the renovation.
Once occupied, the building’s energy performance will be monitored. In addition, the new site is expected to contribute to a progressive revitalization of the local area and infrastructure.
Together We Are 20 Thousand Sustainable Attitudes program in Brazil
Several initiatives were launched at FGA sites throughout the LATAM region where approximately 22,500 hourly and salaried workers are employed. Some were linked to the implementation of standards and international certifications, such as ISO 14001 and ISO 50001, at Group plants. Others focused on preserving natural resources through conscientious use and reducing food waste in cafeterias, like the Together We Are 20 Thousand Sustainable Attitudes and No Waste campaigns launched at the Betim plant.
Before the launch of the awareness campaign at company cafeterias in the Betim plant where approximately 19,500 people work, 45.6 grams of food per person were wasted on average. This totaled 19 tons a month and 228 tons a year, enough to feed more than 200 people for a year. Each month, ten baskets of food were donated to charitable institutions designated by the Árvore da Vida association for each of the four company cafeterias that succeed in wasting less than 40 grams per person. In May 2013, nine months after the launch of the initiative, all four cafeterias reduced waste to below the threshold, recording quantities of waste per person ranging between 21.38 and 39.76 g. As a result, 20 baskets of food were donated to the Antonio Goncalves Pereira association in the Teresopolis Gardens neighborhood where 32 elderly people live, and another 20 baskets to Good Shepherd kindergarten in the Imbirucu neighborhood, which serves over 145 children.